Best Burberry perfume: 7 picks for beginners

If you want one safe first Burberry, get Goddess if you like warm and sweet, or Hero Eau de Parfum if you like clean and woody. Those two are the easiest to like and the easiest to find in shops. The rest of this guide helps you match a Burberry to your own taste, with a plain read on how each one smells and how long it holds up. If you are new to all of this, start with our perfume buying guide for the basics.

A quick word on the labels. EDT means Eau de Toilette, a lighter and shorter version. EDP means Eau de Parfum, stronger and longer on skin. Same fragrance name, different strength, often a slightly different mood. If that split is new to you, the difference between EDT and EDP covers it in two minutes.

Prices for the same bottle jump around between shops, so the live cards below show the current floor for delivery to the Netherlands. Check those before you buy anywhere.

Goddess, the easy first pick for women

A soft vanilla with a little lavender and cocoa, so it reads cosy rather than sugary. Good for someone who wants comfort and warmth, and it does its best work in autumn and winter, mostly on evenings out. The longevity rating on its product page is long lasting, so a couple of sprays carry you through a day.

Burberry

Goddess

F EDP

from €99.79

/ 100ml

Vergelijk prijzen →

Hero Eau de Parfum, the easy first pick for men

Pine and incense over three kinds of cedar, which lands as fresh-woody with a bit of smoke. This is the one for a man who wants something clean but grown-up, and it earns its keep on dates and cool-weather evenings. Its product page rates it long lasting, and it projects hard in the first few hours, so go light on the trigger.

Burberry

Hero Eau de Parfum

M EDP

from €93.34

/ 100ml

Vergelijk prijzen →

The lighter Hero for daytime

Same Hero family, but the toilette is brighter and softer: bergamot up top, cedar underneath, less smoke. Reach for this in the daytime, at the office, and in warmer months, where the parfum can feel like too much. Its rating is moderate, so you will probably top up in the afternoon. If you are weighing the two Heros, the perfume concentration guide explains why the lighter one fades sooner.

Burberry

Hero Eau de Toilette

M EDT

from €73.28

/ 100ml

Vergelijk prijzen →

Burberry Her, the fruity one for younger taste

A jammy mix of dark berries over musk and vanilla, playful and a little nostalgic. People who like sweet, fun scents tend to reach for this on casual days or a date. The rating is moderate, and it leans spring and summer, so treat it as a daytime companion rather than an all-nighter.

Burberry

Burberry Her

F EDP

from €79.16

/ 100ml

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Burberry Brit for Her, the gentle crowd-pleaser

Almond and caramel over vanilla and tonka, soft and a touch powdery. Almost nobody dislikes it, which makes it both an easy first scent and a safe gift. The rating is moderate. It works best in spring and autumn.

Burberry

Burberry Brit for Her

F EDP

from €40.81

/ 100ml

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My Burberry, the polished floral

A green floral built on rose and freesia with a touch of patchouli, dressed up but never heavy. Good for someone who wants something tidy and slightly formal for work or daytime events. Its product page rates it long lasting, which is generous for a floral this fresh.

Burberry

My Burberry

F EDP

from €74.58

/ 90ml

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London for Men, the warm value classic

The oldest scent on this list and still the bargain: cinnamon and lavender over tobacco and oakmoss, warm and a bit old-school. Made for a man who likes cosy, spicy fragrances on autumn and winter nights. Its rating is long lasting, and it tends to be the cheapest Burberry we track.

Burberry

London for Men

M EDT

from €64.95

/ 100ml

Vergelijk prijzen →

How to buy without overpaying

A few habits save real money on Burberry. Decide between EDT and EDP before you shop, because the EDP usually lasts longer but costs more, so match the strength to how you actually wear scent. Then look at the price per millilitre, not just the sticker on the front. A bigger bottle is not always the better deal, and a 50ml is plenty while you are still deciding whether a scent is for you. Last, add shipping into the total before you pick a shop, since a low item price can lose to a cheaper shop with free delivery. The cards above already sort on the current floor for delivery to the Netherlands.

If you have never smelled any of these, test before you commit. A high-street shop will let you try Goddess and Hero in person, and a sample or decant costs a fraction of a full bottle. For why the same bottle swings so much between shops, see why perfume prices differ.

FAQ

What is the best Burberry perfume for beginners?

Goddess for women and Hero Eau de Parfum for men are the safest starting points. Both are easy to like, widely stocked, and rate long lasting on their product pages.

Should I buy the Hero EDT or the EDP?

Buy the Eau de Parfum if you want something for evenings and cool weather that lasts most of the day. Buy the Eau de Toilette if you want a lighter daytime scent and do not mind topping up.

Which Burberry lasts the longest?

Among these, Goddess, Hero Eau de Parfum, My Burberry and London for Men all rate long lasting on their product pages. Burberry Her and Brit for Her rate moderate, so they fade sooner. The guide to perfume longevity explains what those ratings mean in hours.

Is Burberry a good first designer brand?

Yes. The scents please crowds rather than challenge them, the range covers most common tastes, and the prices sit at the accessible end of designer. You can browse the full lineup on the Burberry brand page.